Blackburn Rovers have rolled out their 2026‑27 home kit today, a blue‑and‑white shirt that nods to Imperial Mill and the club’s 150‑year legacy. The launch, streamed from the historic mill, also marks the start of a new long‑term Umbro partnership after the Macron deal ended.

What does the new kit look like?

The shirt features a modern cut with subtle navy piping, while the front bears a faint silhouette of Imperial Mill – the iconic mill that has watched the town grow since 1901. Fabric technology from Umbro promises breathability and durability for the grueling Championship schedule. Fans can spot the double‑diamond Umbro logo stitched on the sleeve, a nod to the brand’s first collaboration with the club in 1974.

Why is the Umbro partnership significant?

Returning to Umbro reconnects Blackburn Rovers with a brand that helped shape English football kits in the 70s and 80s. Club chairman John Williams highlighted the shared values of "tradition, authenticity and pride" during the unveiling, stressing that the partnership aims to reinforce community ties and boost merchandise revenue ahead of a tough league run.

How can supporters buy the kit?

The new kit is available online right now and will hit the refurbished Roverstore at Ewood Park from 4 pm today. Prices start at £64.99 for an adult shirt, with long‑sleeve versions at £69.99, shorts at £29.99 and socks at £14.99. Youth ranges begin at £54.99 for a kids’ shirt. Tony Mowbray, Ryoya Morishita and Augustus Kargbo were spotted at the launch, adding a player‑focused buzz to the event.

What does the current season look like for Blackburn Rovers?

The club sits 20th in the Championship with 52 points from 46 games (13 W‑13 D‑20 L) and a recent form of L‑W‑D‑L‑D. They have scored 42 goals while conceding 56, leaving a –14 goal difference, and sit 43 points behind leaders Coventry. The new kit arrives as the team fights to climb out of the relegation zone.

The launch ceremony also featured a short video recalling local stories of mill workers playing football on the rooftop during breaks – a reminder that the sport has always been woven into Blackburn’s fabric. With the new Umbro kit, the club hopes to carry that spirit onto the pitch all season long.