Blackburn Rovers is excited to introduce Rovers Rewards, a new supporter loyalty program aimed at recognizing and rewarding fans for their dedication, attendance, and engagement with the club. Set to launch soon, this program will implement a points-based loyalty system that offers cashback and credit opportunities on retail and matchday purchases, enhancing the overall supporter experience both on and off the pitch. The initiative is designed to create a fair and transparent method for fans to build their loyalty status, granting them early access to high-demand fixtures, away matches, club events, and unique experiences that money can't buy. Supporters will earn loyalty points through various club activities, ensuring that their commitment is acknowledged. In addition to loyalty points, fans can earn cashback and retail credit through purchases made online and in-store at the Roverstore and matchday kiosks at Ewood Park. The club emphasizes that attendance and long-term commitment will be the primary factors in loyalty recognition, with Season Ticket holders receiving the highest level of acknowledgment. Fans who attend matches regularly will also benefit from additional bonus points for consecutive attendance streaks. To ensure a fair start for all supporters, Blackburn Rovers will introduce founding loyalty bonuses for 2025-26 Season Ticket holders and seasonal Hospitality members, as well as those who supported the club away from home during the same season. The Rovers Rewards program is part of the club's broader commitment to enhancing supporter engagement and strengthening the bond between Blackburn Rovers and its fans. Yasir Sufi, Head of Commercial at Blackburn Rovers, stated that the program is designed to ensure supporters feel valued for their loyalty and commitment, which is crucial for the club's growth and success.